Fordmods Logo

Ford stands by gruesome ad campaign 

 

Page 1 of 1 [ 12 posts ] 

 
 Post subject: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 11:34 am 
Site Admin
Offline
User avatar

Age: 34

Posts: 8831

Joined: 18th Dec 2002

Gallery: 6 images

Ride: AUII V8 LTD

Power: 270 rwkw

Location: Sydney
NSW, Australia

Image

The viral marketing campaign is a new approach from Ford Australia as it aims to stimulate sales of its slow-selling Falcon, which is now available with a new 179kW/353Nm 2.0-litre turbocharged four-cylinder petrol engine.

Posted on the company’s Facebook page yesterday, the video shows two cane toads talking on a road and noticing an oncoming car. Guessing it’s a slow four-cylinder car, one quips they have ample time to get off the road. But the Falcon’s unexpected performance leaves the confident cane toad worse for wear and his friend covered in blood and guts.

Ford says the video has resonated well online, with no official complaints made thus far. The advertising is not intended for television.
Advertisement: Story continues below

No cane toads were harmed in the making of the video, despite the species being generally recognised as pests by the Australian government. Instead, specially designed robotised puppets were used at a rumoured cost of $8000 each.

According to the latest official sales figures, Falcon sales are down by 25 per cent this year, recording little more than 1000 sales in April, for a total of 4407 so far. Holden also suffered similar results, netting 2248 sales of its rivalling Commodore large car, or 10,596 sales year-to-date.

By contrast, the popular Mazda3 small car almost sold their combined figure recording a little more than 3000 sales (14,601 sales year-to-date).

Ford spokesman Neil McDonald says the toad ad is an attention grabber.

“The idea is to push people to our website and to start talking about the EcoBoost,” McDonald says. “At the launch we made it very clear that this particular vehicle is a case of getting bums on seats.

“We initially shared it with our Facebook and Falcon fans and uptake was more than 6000 views in 24 hours, so a little bit of humour goes a long way.”

Cane toads were introduced to Queensland from Hawaii in 1935 in an unsuccessful attempt to control cane beetles that were killing sugar cane crops. It adapted well to Australia’s environment, however, spreading to the Northern Territory and New South Wales thanks to rapid breeding and no natural predators.

In addition to threatening natural ecosystem, cane toads have a significant impact on the Australian economy, according to the Department of Sustainability, Environment, Water, Population and Communities.

To date, the federal government has committed $2 million to the management of cane toads.

Source: smh.com.au

 

_________________

WAG363: AUII LTD Supercharged 363 Dart Stroker [Supercharged 363 LTD Build]
WAGGIN: 2012 Volkswagen Passat Wagon - V6 4Motion.

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 1:19 pm 
Getting Side Ways
Offline
User avatar

Age: 35

Posts: 963

Joined: 14th Jul 2007

Gallery: 3 images

Ride: AU fairmont ghia

Location: Back in
ACT, Australia

Can you post the link to the ad?

 

_________________

AU FAIRMONT GHIA: 5.0 Dealer ordered SVO mods ( seeking clarification ATM), tickford suspension.

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 1:30 pm 
Stock as a Rock
Offline

Age: 45

Posts: 158

Joined: 30th Jan 2012

Ride: DL LTD

Location: Kallangur
QLD, Australia

I found a copy here...

http://www.caradvice.com.au/170882/ford ... anes-toad/

 

_________________

Lets just pretend I give a s**t and leave it at that.....

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 1:37 pm 
Getting Side Ways
Offline
User avatar

Age: 35

Posts: 963

Joined: 14th Jul 2007

Gallery: 3 images

Ride: AU fairmont ghia

Location: Back in
ACT, Australia

Lmfao "Ralphy??"

 

_________________

AU FAIRMONT GHIA: 5.0 Dealer ordered SVO mods ( seeking clarification ATM), tickford suspension.

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 1:55 pm 
Getting Side Ways
Offline

Age: 66

Posts: 2548

Joined: 18th Mar 2006

Ride: EF-XR8chaser

Location: wollongong
NSW, Australia

the new model may get the name-the toad,or toad killer,not the image they wanted,but may be a winner.time will tell.how does it stack up to imports,price and performance wise?

 

_________________

R.I.P HANS HARTMAN

Last edited by hans hartman on Fri May 04, 2012 7:43 pm, edited 1 time in total.

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 6:42 pm 
Getting Side Ways
Offline
User avatar

Age: 28

Posts: 617

Joined: 18th Mar 2008

Gallery: 4 images

Ride: BAII XR6T

Location: Silverdale
NSW, Australia

clever ad!

 

_________________

FOR SALE BAII XR6 TURBO

Build Thread StrawbZ AU XR6 & BAII XR6T

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 6:53 pm 
Getting Side Ways
Offline
User avatar

Age: 35

Posts: 963

Joined: 14th Jul 2007

Gallery: 3 images

Ride: AU fairmont ghia

Location: Back in
ACT, Australia

hans hartman wrote:
the new new model may a get the name-the toad,or toad killer,not the image they wanted,but may be a winner.time will tell.how does it stack up to imports,price and performance wise?


Ad could be good motivator for nsw at origin time lol
paint the car blue and stick it on tv lol

 

_________________

AU FAIRMONT GHIA: 5.0 Dealer ordered SVO mods ( seeking clarification ATM), tickford suspension.

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Fri May 04, 2012 9:40 pm 
Tyre Shredder
Offline

Age: 24

Posts: 332

Joined: 9th Dec 2010

Ride: EL GLi

EFNA wrote:
hans hartman wrote:
the new new model may a get the name-the toad,or toad killer,not the image they wanted,but may be a winner.time will tell.how does it stack up to imports,price and performance wise?


Ad could be good motivator for nsw at origin time lol
paint the car blue and stick it on tv lol


6 origins in a row won by Qld...6 cylinders in a row on most falcons (until now)

:o Conspiracy time!

 

_________________

Build Thread

the-garage-f53/benno-the-viking-s-el-t111731.html

Ain't nuthin' to it but do it!

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Sat May 05, 2012 12:45 am 
Getting Side Ways
Offline
User avatar

Age: 35

Posts: 4285

Joined: 8th Dec 2004

Gallery: 25 images

Ride: EB2 Ghia,Mighty Boy,Eb1 Xr8 5spd

Location: ** In the Shed! **
VIC, Australia

I like the add....funny, and who gives a toss about a "pest" anyway? lol

Cheers

ToranaGuy

 

_________________

I am the ToranaGuy!|74 Lh Torana Turbo|78 Hz PanelVan|86 Mighty Boy Ute|93 EB2 Ghia,GT Mockup,5spd,LPGI,Full Leather|2 x EB Xr8 5spd's|FS [VIC]: Wrecking - Eb XR8 - Parts available |Build Thread|Ebay Items - Ford Parts|

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Sat May 05, 2012 11:09 am 
Stock as a Rock
Offline

Age: 32

Posts: 132

Joined: 18th Oct 2009

Gallery: 5 images

Ride: EF xr6 AU3 220kw xr8

Location: frankston
VIC, Australia

Thats a pisser, brought a smile to my face. Hopefully this ad helps Ford to bring back lost territory in the sales war with Holden and Mazda. I've already shared this Youtube clip on my Facebook page. This may be the new Bugger AD 8-)

 

_________________

Image

Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Sat May 05, 2012 12:14 pm 
Getting Side Ways
Offline

Age: 34

Posts: 1166

Joined: 31st Mar 2005

Gallery: 2 images

Ride: ef falcon, el fairmont ghia

Location: Christchurch
New Zealand

kinda disturbing haha, hopfully they make some adverts for tv.
Top
 Profile  
 
 
 Post subject: Re: Ford stands by gruesome ad campaign
Posted: Sat May 05, 2012 8:47 pm 
Stock as a Rock
Offline
User avatar

Age: 27

Posts: 165

Joined: 28th Jan 2011

Gallery: 3 images

Ride: 2001 AU Ute

Location: Ballarat
VIC, Australia

I like it.
Might get some "Controversy" beat up by the media...
At least they've got some advertising for the ecoboost.
Top
 Profile  
 
Display posts from previous:
Sort by  
 Page 1 of 1  [ 12 posts ] 

Who is online

Users browsing this forum: No registered users and 6 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

 

 

It is currently Sat Dec 16, 2017 8:47 pm All times are UTC + 11 hours

 

 

(c)2014 Total Web Solutions Australia - Australian Web Hosting and Domain Names