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FPV future still unclear 


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 Post subject: FPV future still unclear
Posted: Tue Aug 14, 2012 11:06 pm 
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Ford and its fast-car partner Ford Performance Vehicles remain tight-lipped about a possible takeover.

Rumours on enthusiast web forums are rife with speculation that Ford will take FPV’s operations in-house next year following weaker than expected sales of the supercharged Falcon.

When FPV released the most powerful Falcon GT of all time in October 2010, the then boss of the company Rod Barrett forecast FPV would match or outsell Holden Special Vehicles “sedan for sedan”.

However, 18 months on, although the supercharged GT range has helped deliver sales growth for the fast Fords, FPV cars are still selling at less than half the rate of HSV.
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According to sales figures for the first seven months of 2012, HSV has sold 1578 cars versus FPV’s tally of 770 for the same period.

It’s a similar story in New Zealand, where HSV has sold 85 vehicles year-to-date compared to FPV’s tally of 32 deliveries.

The managing director of FPV, Bryan Mears, told Drive he was “absolutely delighted” with his company’s sales performance in recent months – but conceded there were higher expectations for its supercharged Falcon.

“Based on where we were 12 months ago, I would have liked to sell more cars.

“[But] against a backdrop of a lot of doom and gloom for Australian manufacturers, I’m very happy with the way we’re going at the moment.

“In terms of matching HSV ... I’m disappointed we are not seen as the pre-eminent performance vehicle of its type in Australia.

“I respect what HSV do, I believe that HSV and FPV are natural competitors. I don’t know whether HSV believes that. But that’s a matter for themselves.

“The reality is we’re fighting in a space that's in a pond that’s getting a bit smaller.”

Currently, Ford owns 49 per cent of FPV while Prodrive owns 51 per cent – but Ford has a stronger influence in the partnership because FPV cannot engineer a vehicle that does not meet Ford’s global quality, durability and engineering standards.

FPV had its second round of job cuts in two years in May, which Mears said was crucial to “right-sizing” the business to match demand in a “toughening market”. FPV now has 40 staff, he says, Prodrive Australia has 20 staff.

“There is still a place for a performance car in this country,” he says. “Australians love to drive something different.”

When asked if the rumours were true, that Ford was considering taking FPV in house, Mears told Drive: “We certainly have to see what Ford want to do in the future, but I’m not at liberty to discuss what they’re doing and we’re doing in the future.

“There is no position other than the one we’re sitting on today. I’ve got nothing to announce to anyone beyond what we’re announcing today.”

When asked if FPV would still have the same relationship with Ford as it does today, Mears said: “I can’t call the future. The future is going to take care of itself. There’s no situation in place where I can say [what will happen with FPV in the future].”

Ford Australia spokeswoman Sinead Phipps told Drive: “We have seen the speculation. There is nothing to announce.”

Drive understands that if there were a change of ownership of FPV, the cars and the brand would remain.

It is also understood the $36 million development cost of the supercharged V8 was designed to be recouped over 10 years, up to 2020.

But whether there will be a Falcon for the supercharged V8 to go into by the end of the decade remains to be seen. So far, Ford Australia has not confirmed the future of the Falcon beyond 2016.

“We spent $36 million on this engine and it’s two years old. If you think we spent that money to throw it away after two years or three years or four years, you’re crazy. You wouldn’t do it. And not only that it took a board of directors meeting to confirm all that.

“That engine is a huge investment, you can draw your own conclusions.”

It is understood FPV was investigating the possibility of exporting its supercharged V8 to the US for the Mustang. However those plans appear nixed as Ford in Detroit has its own development plans for high-powered V8.

At least Mears was able to clarify one thing: where the code name “Miami” came from for the supercharged V8 engine.

Retelling the tale of how the budget for the engine changed during its gestation, Mears told journalists at the launch of the R-Spec in Melbourne: “Miami started off in Hollywood … because it was millions upon millions [of dollars]. That went to Vegas because it was a gamble. And then we needed to get a bit more realistic so we ended up with Miami.”



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 Post subject: Re: FPV future still unclear
Posted: Wed Aug 15, 2012 12:46 am 
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ahhhhh Ford. Content to make an amazing vehicle, then do 4/5ths of f**k all to sell any.



enough isn't enough

 Post subject: Re: FPV future still unclear
Posted: Thu Aug 16, 2012 3:10 am 
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so are we expecting to see another couple of "limited edition" fpv cars to come out to help pay for this engine? or are they shopping the engine around to garner some cash to payback the development costs? as said in the article millions was spent on its development, and i cant see that being signed off on if the v8 falcon was planned to be binned in the near future. either the falcon will go past 2016, or theres some deal in the wind that will refund the spent coinage.....
 Post subject: Re: FPV future still unclear
Posted: Sat Aug 25, 2012 6:31 pm 
Getting Side Ways
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38 mil on developing and engine that's still too damn small.



why are women like clouds? eventually they f**k off and its a really nice day.

telling the truth is just lack of imagination

 Post subject: Re: FPV future still unclear
Posted: Mon Aug 27, 2012 10:19 pm 
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shutup & just make cars ford.....



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